Competitor Analysis
SWOT Analysis
The following analysis highlights the internal strengths and weaknesses of our organization and the opportunities and threats facing the business in our external environment. We must work to improve our areas of weaknesses. Business strengths must be leveraged to capitalize on external opportunities as they arise and contingency plans have been formulated to deal with threats presented by the environment.
Strengths
Ø We will provide competitive rates for our clients
Ø Diversity of technical skillset
Ø We provide our customers with courteous, prompt, and dependable service
Ø The staff consists of professionally trained personnel
Ø We are a learning organization and consistently improve services based on the clients‘ feedback
Ø The management team is creative and adapts quickly
Ø Reasonable cost
Ø Innovative idea
Ø Excellent quality fan products
Ø Beautiful design
Ø Capacity of production
Weaknesses
Ø Lack of established customers’ base
Ø Unclear chain of command
Ø Lack of accountability
Ø Easily replicated model
Ø Tax structure
Ø High price then local products
Ø Limited experience of new employee in the company
Ø Well-established substitute product players exist in the market Access to operating capital
Opportunities
Ø Poor performance by our competitors
Ø We have the opportunity to become market leader because of our unique offering
Ø New opportunities for expanding operations are available, and market poses high CAGR
Ø Large opportunities for strong marketing campaign, SEO marketing, website traffic, and social media traffic are available because nowadays customers are well educated with strong popularity of social media
Ø Global reach
Ø Increase in demand with increase in population
Ø Diversifying into other electrical products
Ø Export opportunity
Ø Focus on technology intensive products
Ø Expansion through strategic alliances
Ø Service offering and automation
Threats
Ø Threat is new strong competitors
Ø Threat of change in government trade policies
Ø Competition from already established chains
Ø The threat of new entrants in already competitive market
Ø High percentage of client with small immature business
Ø External business risk
Ø Technological shifts
Ø Increase in the size of raw materials
Ø Shortage of energy
Ø Financial failure may restrain expansion into service lines
Ø Losing opportunities to competitors
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