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Market Research of axial fan 5/5

Time:2021-08-04 Views:35

Competitor Analysis















COFIMCO was established in 1975, with the objective of introducing an innovative axial fan to a sophisticated and more demanding market.
Fan sizes would be offered ranging in diameter from 2 ft to 40 ft, suitable for almost any application, including:

air cooled heat exchangers

air-cooled condensers (ACC)

wet cooling towers




Howden offers a wide range of axial fans to supply and process air within critical and demanding processes across multiple industries.

We have been at the forefront of axial fan technology since the earliest days of its development, and we continue to lead the world in raising energy efficiency, improving reliability and reducing lifetime costs for our customers. 

INFINAIR is an innovative company which provides environmental and intelligent solutions for all aspects of ventilation systems in both private and public sector. They have been INFINAIR’s core values and commitments to our customers over the years.

SUNON has many years of experience in motor cooling fan, and our products have a wide range of applications in various fields. SUNON is recognized and trusted by worldwide customers.

Almeco has been developing solutions using air and water technologies since 1974. 

The products and services that Almeco offers its customers are situated around three specializations:

· Industrial fans

· Water cooling appliances and installations

· Appliances and solutions for drying products

Our main office is located in Belgium, in the centre of Europe. Assisted by foreign branches in the Netherlands and France, we can be active in the Benelux, France, Germany and Great Britain. For certain services and products we occasionally venture out even further into the world.


Delta Group designs and builds innovative cooling systems that perform at the highest levels – even in the harshest environments. The Delta Fan and Thermal product line offers a full range of axial fans, blowers, and thermal management products. The unique patented blade design and innovative structure greatly increases cooling performance and reduces system noise. Delta fans and thermal products can be found worldwide, serving a wide range of industries and organizations. Highly efficient cooling and ventilation systems can be customized to fit the needs of virtually any business.

Products/ Service Offering

Axial fan


Customized solutions


Other products



Axial fan


Centrifugal fan


Cooling fan


Other products


Inline fan(Axial fan)


Industrial centrifugal fan


Roof fan and side fan


Tunnel fan and metro fan


EC fan

And other products


DC fan and Blower


AC fan and bowler


EC fan and bowler


Mini fan and bowler


Fan accessories


Ventilation fan

Industrial fan


Drying solution


Personal cooling


Fluid cooling system

DC axial fan


DC centrifugal bowler


EC fan and bowler


Commercial fridge fan and bowler


Heat sinks


Fan tray controller board









Ø Convenient location

Ø Strong management




Ø Strong management



Ø Remarkably convenient service

Ø Comfortable

Ø Competitive price

Ø High-quality services

Ø Convenient location


Ø Strong management

Ø Remarkably convenient service


Ø Strong management

Ø Remarkably convenient service

SWOT Analysis

The following analysis highlights the internal strengths and weaknesses of our organization and the opportunities and threats facing the business in our external environment. We must work to improve our areas of weaknesses. Business strengths must be leveraged to capitalize on external opportunities as they arise and contingency plans have been formulated to deal with threats presented by the environment.


Ø We will provide competitive rates for our clients

Ø Diversity of technical skillset

Ø We provide our customers with courteous, prompt, and dependable service

Ø The staff consists of professionally trained personnel

Ø We are a learning organization and consistently improve services based on the clients‘ feedback

Ø The management team is creative and adapts quickly

Ø Reasonable cost

Ø Innovative idea

Ø Excellent quality fan products

Ø Beautiful design

Ø Capacity of production  

Ø Lack of established customers’ base

Ø Unclear chain of command

Ø Lack of accountability

Ø Easily replicated model

Ø Tax structure

Ø High price then local products

Ø Limited experience of new employee in the company

Ø Well-established substitute product players exist in the market Access to operating capital


Ø Poor performance by our competitors

Ø We have the opportunity to become market leader because of our unique offering

Ø New opportunities for expanding operations are available, and market poses high CAGR

Ø Large opportunities for strong marketing campaign, SEO marketing, website traffic, and social media traffic are available because nowadays customers are well educated with strong popularity of social media

Ø Global reach

Ø Increase in demand with increase in population

Ø Diversifying into other electrical products

Ø Export opportunity

Ø Focus on technology intensive products

Ø Expansion through strategic alliances

Ø Service offering and automation

Ø Threat is new strong competitors

Ø Threat of change in government trade policies

Ø Competition from already established chains

Ø The threat of new entrants in already competitive market

Ø High percentage of client with small immature business

Ø External business risk

Ø Technological shifts

Ø Increase in the size of raw materials

Ø Shortage of energy

Ø Financial failure may restrain expansion into service lines

Ø Losing opportunities to competitors